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Head of Marketing

Requirements :

- 9+ years of experience. Significant dot com experience is a must. Startup experience is a plus.

- Performance marketing experience (been responsible for end results -  leads, revenues, customer acquisition etc)

- Having handled scale (Cr+ monthly budgets / Million+ monthly traffic / Lakh+ Monthly customers)

- Having led SEO effort, responsible for large SEO traffic and exemplary SEO ranking

- Having led user engagement, repeat & monetization

- Handled all sort of paid marketing channels spread across desktop & mobile web & app -  SEM, FB, Emailing,

- Remarketing, App marketing, Affiliate marketing

- Having worked on conversion optimization. Having worked closely with Product, Tech.

Good Analytics expertise :

-  Web analytics and data analytics

- Content marketing experience is a plus

- A good mix of strategic value addition and hands-on marketing expertise.

Places to look for (for the search team) :

Marketing heads, Digital marketing heads of Dot com startups -  content, ecommerce, classifieds, news portals.

Responsibilities :

- Understand the space, Understand multiple B2C & B2B offerings

- Preparing Marketing Strategy, marketing research, content strategy, leading marketing communication, marketing mix,media planning for multiple business verticals.

- SEO, Paid Marketing, Content Marketing, Social Media, Marketing Analytics, Conversion Optimization, CRM, Email, SMS, Notifications, Automation of CRM, Automation of Analytics & reporting.

- Coordinating inter-functional aspects with business teams, product, technology, design team.

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