Taking care of user acquisition, engagement & retention through various marketing activities
Taking care of App growth, app retention and engagement
Increase conversion rate of marketing campaigns and improving ROI
Building and managing marketing automation systems
Identifying and executing new growth areas for the company
Have used digital marketing tools like Adwords, Facebook, Emailers, affiliate channels etc.
Demonstrate ability to work at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs.
Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment.